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From left to right: the secretary general of the Red Cross, Leopoldo Pérez; Bankia's Deputy General Director of Communication and External Relations, Amalia Blanco; and the director of Corporate Social Responsibility at Bankia (CSR), David Menéndez.

Social commitment

Within the framework of the collaboration of both entities since 2014

Bankia is allocating 450,000 euros to Red Cross social programs that promote employability

"Red Cross represents all the values ​​of Bankia's social footprint and we both work to improve the employability of people in vulnerable situations," said the Deputy Director General of Communication and External Relations of Bankia, Amalia Blanco.

Communication Bankia

By  Communication Bankia

Publish on 
28 May 2019 - 12:00

  • The bank supports the programs 'Help for +45 employment', 'Re-qualification of people affected by the financial crisis' and 'Initiatives to improve employability for female victims of gender violence'
  • A total of 11,475 people have participated in these initiatives since 2014 through group guidance sessions and individual advice, academic training and internships at partner companies, with a hiring rate of 45%
  • Bankia has supported the Red Cross with 3.8 million euros in employment programs that have been carried out in 32 provinces in the last six years

Bankia supports Red Cross social programs with 450,000 euros in 2019, focusing in particular on one of Bankia's main social action strategy: the employability of particularly vulnerable people.

Bankia's Deputy General Director of Communication and External Relations, Amalia Blanco, the director of Corporate Social Responsibility at Bankia (CSR), David Menéndez, and the secretary general of the Red Cross, Leopoldo Pérez, participated in the signing of the collaboration agreement, which was held at Bankia's headquarters in Madrid.

Since 2014, Bankia and the Red Cross have been carrying out employment programs that have benefited a total of 11,475 participants, of which 5,195 got hired, which amounts to a hiring rate of 45%.

During the last six years, the bank has supported the programs 'Help for +45 employment', 'Re-qualification of people affected by the financial crisis' and 'Initiatives to improve employability for female victims of gender violence' with a total of 3.8 million euros.

Bankia has promoted a total of 14 requalification projects for people affected by the crisis, 24 projects aimed at improving the employability of people over the age of 45, and six projects to improve access to employment for women who are victims of gender-based violence.

Amalia Blanco highlighted the "complete trust that Bankia has in the Red Cross because of its great experience, capillarity and knowledge about the most urgent problems in society". "It is an example of social commitment and we admire its continuous work, tirelessly, 24 hours a day and on all continents", she said, and ensured that "it is the best ally”.

"The work carried out by the Red Cross with people does not only seek to alleviate specific situations in the short term, but also to provide real and practical support with programs tailored to the most demanded profiles in the market," said the general secretary of the Red Cross.

In addition, the Deputy General Director of Communication and External Relations of Bankia highlighted the high level of success in hiring -more than 45% of the participants have found jobs-, the high capillarity of the programs launched, which have reached almost 32 towns in Spain in these last six years, and the involvement of 1,100 collaborating companies.

Amalia Blanco also stated that the work of the Red Cross "represents all the values of Bankia's social footprint: proximity, direct commitment, a sense of urgency and everyone's involvement".

According to Leopoldo Pérez, "collaboration between Bankia and the Red Cross is an important contribution to improving the employability of particularly vulnerable people". "Together, we have been committed to working on programs to support unemployed people over the age of 45 with significant family responsibilities, women victims of gender violence and people to whom the crisis has affected more strongly", he remarked.

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