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Social commitment

As part of its social action strategies in 2019

Bankia is contributing 800,000 euros to support 79 charity projects in Murcia

The lines of social action of the entity in the autonomous community pivot on the promotion of the employability of young people and people over 45, people with disabilities and at risk of exclusion, environmental protection and rural and local development.

Communication Bankia

By  Communication Bankia

Publish on 
26 August 2019 - 14:00

  • The bank is contributing 650,000 euros to Fundación Cajamurcia to jointly promote social, environmental and entrepreneurship programmes in the region
  • With the Red Solidaria programme, bank employees have selected twelve projects in Murcia, Cartagena, Lorca, Águilas, Torre Pacheco, Molina del Segura and Jumilla to receive up to 89,000 euros of support, depending on the achievement of commercial objectives by the network of branches
  • Bankia is also providing over 17,000 euros for employment plans run by Cáritas, and a package worth over 11,000 euros for plans run by the Cruz Roja

This year Bankia is contributing 800,000 euros to support a total of 79 charity projects in Región de Murcia thanks to partnership agreements with Fundación Cajamurcia, Cruz Roja and Cáritas. It is also participating in the Red Solidaria programme, through which bank employees support initiatives run by social entities by achieving the commercial objectives of the branch network.

Bankia’s social action strategies in Región de Murcia focus on job creation for young people and those over 45, people who are disabled and in danger of social exclusion, as well as on rural and local development and protecting the environment.

“Bankia is committed to organisations that run specific, local and social projects that are necessary to improve the daily lives of people who live in Murcia”, underlined Olga García, Bankia's corporate director for the territory of Murcia and Alicante.

The agreement with the Fundación Cajamurcia includes, on the one hand, support for 63 social initiatives through the “Call for proposals for Social Action 2019”, from which more than 18,000 people in vulnerable situations will benefit. The purpose of these grants is to improve the quality of life of people at risk of social exclusion or discrimination due to poverty, disability, illness, age or unemployment, as well as to promote local development and employment as a means of integration.

The partnership with the Fundación Cajamurcia also includes support for environmental programs and socio-cultural projects in the region, as well as support for local and social development activities.

Increased employability

Bankia also provides over 17,000 euros of support to an employment project run by Cáritas to improve the social and occupational prospects of people at danger of social exclusion. This project includes personalised routes for getting people back to work, and training in furniture restoration, ecological farming and cleaning. A total of 47 people has found jobs.

Similarly, it supports a route back to work run by Cruz Roja for over-45s, thanks to an economic package worth 11,000 euros.

Furthermore, with the Red Solidaria programme, bank employees in Región de Murcia have selected a total of twelve specific projects in the districts of Murcia, Cartagena, Lorca, Águilas, Torre Pacheco, Molina del Segura and Jumilla to receive up to 89,000 euros of support, depending on the achievement of commercial objectives by the network of branches.

“Red Solidaria is one of our flagships. The pride of belonging to the bank becomes more evident through this program, as the professionals support the groups and associations from their district that they select themselves”, says García.


Bankia consolidates and reinforces its commitment to society through five priority social action strategies: employment and training, housing, local and rural development, disability and the environment. The financial institution focuses its social investment on these areas and maintains its commitment to society through the involvement of its entire structure and professionals.

The Responsible Management policy is all-encompassing and approachable, as it links the social actions of the bank with its goals. Thus, Bankia makes a priority contribution to nine of the 17 SDGs, including decent work and economic growth; industry, innovation and infrastructure; action for climate, and affordable, clean energy.


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External Communication Direction

Virginia Zafra de Llera


Press Relationship

Guillermo Fernández Martín

Mariano Utrilla Cortijo

Irene Rivas García

Belén Porras Povedano

María Campos Lages

María José Cabeza Calderón


Digital Communication

Ana Bernad Colás

Leticia Lucio Álvarez

María Navarro Caballero


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