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Social commitment

As part of its social action strategies in 2020

Bankia is donating 1.17 million euros to support 80 social projects in the Community of Madrid

The professionals of the financial institution contribute, through the Red Solidaria Program, in the election of the non-profit associations that participate in the social calls.

Bankia Comunicación

By  Bankia Comunicación

Publish on 
19 August 2020 - 11:30

  • The bank is donating 685,000 euros to the Montemadrid Foundation to jointly promote initiatives run by associations that carry out social, environmental and entrepreneurship activities in the region
  •  Through the Red Solidaria programme, bank employees have selected 63 specific projects in the region that receive 315,000 euros of support, depending on the achievement of commercial objectives by the network of branches
  • Bankia is also providing over 65,000 euros for employment plans run by the Red Cross and Cáritas.

This year, Bankia will be supporting with more than 1.17 million euros a total of 81 social projects in the Community of Madrid thanks to partnership agreements with the Montemadrid Foundation, the Red Cross, Cáritas and other entities that it has supported in the face of the crisis caused by Covid-19. Through the Red Solidaria programme, bank employees have also selected 63 initiatives developed by social entities, depending on the achievement of commercial objectives by the network of branches.

Bankia’s social action strategies in the Community of Madrid focus on job creation for young people and those over 45, women who are victims of gender-based violence, people who are disabled and in danger of social exclusion, as well as on rural and local development and protecting the environment.

“In the complicated current situation, caused by Covid-19, Bankia is more committed than ever to those who, at the local level, carry out specific, close and much-needed social projects that help to improve the day-to-day lives of people in situations of vulnerability living in the Community of Madrid”, underlined Bankia’s deputy corporate manager of retail banking, Eugenio Solla. Bankia has three regional offices in the Community of Madrid, headed by Juan Luis Vidal (North), Juan Antonio Zaragoza (East) and Julio Martín (South-West).

In 2020, Bankia is supporting the Montemadrid Foundation with 685,000 euros.  Both entities have launched two calls for proposals, 50%, one of a social nature and the other environmental, aimed at entities in Castilla-La Mancha and the Community of Madrid.

The ‘Call for Social Action 2020’ supports with one million euros initiatives of associations in terms of employment, equal opportunities, social integration and improving the quality of life of people. In 2019, 64 entities in the Community of Madrid received more than 821,000 euros.

The ‘Call for Environment and Sustainable Development’ will allocate 300,000 euros for projects to preserve nature and biodiversity, sustainable development, mitigation and adaptation to climate change, and research in the Community of Madrid and Castilla-La Mancha.

Increased employability

Bankia is also providing almost 54,000 euros of support to employment projects run by the Red Cross in the region that help to improve the employability of the long-term unemployed and women who are unemployed or victims of gender-based violence. Additionally, the bank is donating close to 12,000 euros for setting up a training route provided by Cáritas in the region. These programmes will benefit more than 300 people.

The bank’s initiatives also include support for the Candelita Association, with 20,000 euros, as well as numerous entities it has supported as an emergency measure during the crisis caused by Covid-19 with close to 40,000 euros, including Fundación Tengo Hogar, Culturas Unidas y Asociación Cultural Norte Joven.

Furthermore, with the Red Solidaria programme, bank employees in the Community of Madrid have selected a total of 63 specific projects in the districts of Madrid, Aranjuez, Fuenlabrada, Pozuelo de Alarcón, La Cabrera, Alcobendas, Alcorcón, Alcalá de Henares and Torrelodones to receive 315,000 euros of support, depending on the achievement of commercial objectives by the network of branches.

“Red Solidaria is a programme that showcases the pride of belonging to Bankia and due to which the bank’s professionals, thanks to their work, support the groups and associations of their locality that they themselves have chosen”, pointed out Solla.

The bank’s initiatives also include 35,000 euros worth of support for the Padre Piquer Training Centre, which runs two training programmes: “Families and Students Intervention Service (SIFA)” and the “Multitasking Cooperative Classrooms 3.0” project (ACM 3.0.).


Bankia consolidates and reinforces its commitment to society through five priority lines of social action: employment and training, housing, local and rural development, disability and the environment. The bank is focusing its social investment on these areas and shows its commitment to society by involving the entire organisation and its employees. The Responsible Management policy is a capillary, grassroots programme that connects the bank’s welfare work with its corporate objectives. This enables Bankia to prioritise five of the 17 SDGs: Climate action (SDG 13), Decent work and economic growth (SDG 8), Quality education (SDG 4), Sustainable cities and communities (SDG 11) and SDG 17, which encompasses them all, Revitalise the global partnership for sustainable development.


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