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Within the framework of the 6th International Tourism Forum of Maspalomas

Bankia Estudios stresses that "digital transformation and sustainability" are key to the competitiveness of the tourism sector


The director of Bankia Estudios stressed that Spain continues to be "in a very favorable leadership position" to face the challenges of the sector, taking advantage of "competitive advantages".
 

Communication Bankia

By  Communication Bankia

Publish on 
13 December 2018 - 15:00

  • The entity sponsors the meeting held today and tomorrow in Maspalomas as a result of an agreement with the University of Las Palmas de Gran Canaria and the Canary Islands University Foundation of Las Palmas
  • The director of Bankia Estudios, José Ramón Díez Guijarro, assures that Spain and the Canary Islands are still "in a very favourable leadership position" to face the challenges of the tourism sector
  • He stated that the current state is "ideal to take advantage of the potential of new technologies to adapt to social changes and the growing demands of customers in environmental matters"

The Director of Bankia Estudios, José Ramón Díez Guijarro, stated this Thursday at the 6th International Forum of Tourism of Maspalomas sponsored by the bank that "digital transformation and sustainability" are key to the competitiveness of the tourism sector.

During his conference, entitled “Entering the maturity stage of the cycle”, the director of Bankia Studies ensured that "the current state is ideal to take advantage of the potential of new technologies to adapt to social changes and the growing demands of customers in environmental matters”.

"The stages of lower demand growth are the ones in which we must prioritise strategies to increase tourism competitiveness, taking into account that its requirements change along with social and technological changes," said Díez Guijarro.

He also stressed that the sector should not forget that it must be a sustainable industry and increase its efforts to reduce environmental impact and preserve the environmental and cultural heritage, a necessary condition to ensure its own survival.

However, the director of Bankia Estudios highlighted that Spain and the Canary Islands are still "in a very favourable leadership position" to face the challenges of the sector, which include changes in the profile of tourists, greater dynamism of emerging markets and new communication and contracting platforms.

Díez Guijarro stressed that "utilising the competitive advantages we have will allow us to consolidate the good results of the last decade". He explained that in the same way that "international tourism has seen more moderate growth in the last few months”, in Spain "the upward cycle of the industry has also slowed down".

Bankia's support for the 6th International Forum of Tourism of Maspalomas in Gran Canaria that will take place today and tomorrow in the south of the island is part of the agreement signed by the bank with the University of Las Palmas de Gran Canaria and the Canarian University Foundation of Las Palmas.

The objective of the Congress is to create an international meeting aimed at researchers, academics, professionals and students to discuss the entire development process of tourist destinations, as well as to promote multidisciplinary collaboration between tourism and academia.

The Spanish economy is in a "very favourable" position

José Ramón Díez Guijarro has also analysed the national and international economic outlooks. He acknowledged that world growth "has peaked" while showing optimism that it will remain above its potential in 2019.

All in all, he admitted that, although there have not been huge excesses during the expansive stage of the cycle, the risks are increasing due to the rise of protectionism, weakness in emerging countries, Brexit or the tension between Italy and the European Commission.

"Spain is still in an expansive stage, but prone to deceleration", he said, and also pointed out that, nonetheless, the main strengths of the Spanish economy are still in effect, such as the intense creation of employment and the positive current account balance sheet results.

WTO collaboration

The VI International Congress of Maspalomas has been arranged by the City Council of the Villa of San Bartolomé de Tirajana and the University of Las Palmas de Gran Canaria, through the Faculty of Economics, Business and Tourism, with the sponsorship of Bankia.

The event provides the ideal framework for the exchange of opinions and experiences on the main problems of the industry and their solutions, as well as the trends that will determine the future of tourism.

The 6th International Forum of Maspalomas Costa Canaria has the collaboration of the World Tourism Organization (UNWTO) and the Ibn Zohr University of Agadir in Morocco; the Polytechnic Institute of Setúbal in Portugal and the Rochelle Business School in France.

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Within the framework of the bank’s responsible financing

Bankia and the Comunidad de Madrid sign a 97 million loan to finance social and environmental projects

The agreement is structured around a sustainable loan, with a term of ten years, and framed in the policy of the entity to bet on socially responsible investment (SRI).
 

Communication Bankia

By  Communication Bankia

Publish on 
05 April 2019 - 12:45

  • These projects are related to housing, education, health, social and economic inclusion and the financing of SMEs, as well as climate change and environmental management
  • The company Sustainalytics, which is responsible for rating the sustainability of listed companies, has certified the criteria for considering the Bankia loan as responsible financing

Bankia and the Comunidad de Madrid have formalised a sustainable loan of 97 million euros to finance social and environmental projects in the region.

The operation is structured around a sustainable loan, which will be valid for ten years, and which forms part of Bankia’s policy of investing in socially responsible investment (SRI), which is establishing a new relationship between finance and sustainability.

Through the Regional Ministry of Economy, Employment and Finance, the Community of Madrid will allocate the proceeds from the bank’s loan to finance environmental and social programmes, as well as the provision of services to these areas.

These include those related to support for the Madrid Public Health Service system, affordable housing, education, social and economic inclusion and financing for small and medium-sized enterprises. Moreover, actions related to environmental management are contemplated as are those which minimise climate impact.

“For Bankia, responsible management is synonymous of sustainability and competitiveness. It is a way of working with a view to the future and defining products and services that generate value in the environment”, explains Bankia’s Corporate Social Responsibility Director, David Menéndez.

Sustainalytics, a company that certifies the sustainability of listed companies on the basis of their environmental, social and corporate governance performance, has been responsible for certifying the sustainability criteria for considering the loan as responsible financing.

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From left to right: Bankia’s Regional Corporate Manager in Murcia and Alicante, Olga García, and the chairman of Fundación Cajamurcia, Carlos Egea.

Business

Bankia supports Fundación Cajamurcia with 650,000 euros to develop social programmes in the Region

The agreement also includes support for social initiatives through the 'Call for Social Action 2019', which include specific projects of NGOs and associations.
 

Communication Bankia

By  Communication Bankia

Publish on 
29 March 2019 - 12:30

  • The agreement was renewed by Bankia’s Regional Corporate Manager in Murcia and Alicante, Olga García, and Carlos Egea, chairman of Fundación Cajamurcia
  • The aid contemplated in the agreement is aimed at social and welfare projects in the Region, as well as at environmental and cultural programmes

Bankia and Fundación Cajamurcia have renewed a collaboration agreement whereby the bank contributed 650,000 euros to social, environmental and entrepreneurship programmes in the Region through the Foundation.

The agreement was signed at the headquarters of Fundación Cajamurcia by Bankia’s Regional Corporate Manager in Murcia and Alicante, Olga García, and the chairman of Fundación Cajamurcia, Carlos Egea.

Once again, Bankia has shown its commitment to the Region of Murcia by supporting programmes in line with its Social Action, Environment, and Culture and Knowledge Dissemination strategy, to be managed jointly by both organisations through three main areas of intervention.

The agreement encompasses support for social initiatives resulting from the ‘Call for Proposals for Social Action 2019’, which include specific projects operated by non-governmental organisations (NGO) and community and welfare associations working mainly in the Region of Murcia.

In addition, the agreement includes support for environmental programmes and socio-cultural projects within the Autonomous Community, as well as support for local and social development activities.

Bankia’s Regional Corporate Manager in Murcia and Alicante underlined that “at Bankia we are proud to develop our social commitment in partnership with Fundación Cajamurcia, an institution that is aware of the needs of the Region and channels aid through the associations that work to improve the quality of life of people in vulnerable situations”.

For his part, Carlos Egea stressed that this agreement “is a continuation of the remarkable work that we have been carrying out together for the past year to contribute to social progress in the Region of Murcia”. “Bankia's support is essential so that Fundación Cajamurcia can, in turn, continue to work closely with the numerous NGOs and associations in Murcia that work for the social integration of people in vulnerable situations”, he added.

The renewal of this framework agreement is Bankia’s way of fulfilling its commitment to the Region of Murcia, by channelling a portion of its social responsibility programme through Fundación Cajamurcia.

Bankia

Bankia consolidates and reinforces its commitment to society through five priority lines of social action: employment and training, housing, local and rural development, disability and the environment. The financial institution focuses its social investment on these areas and maintains its commitment to society through the involvement of its entire structure and professionals. The Corporate Social Responsibility policy is all-encompassing and approachable, as it links the social actions of the bank with its business in the areas in which the professionals themselves find socio-economic problems and vulnerable groups.

Fundación Cajamurcia

Fundación Cajamurcia is strongly committed to the Region of Murcia, where it is an active participant in initiatives to drive social and cultural development. Its two main objectives are to foster actions that are clearly beneficial to society, particularly those that assist vulnerable groups (elderly people and people with disabilities, children, low-income families, immigrants...) and which support initiatives that further social and economic development, primarily projects in the areas of art, culture, education and research, and recovery of historic and natural heritage.

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The bank presents its lines of social commitment

Bankia has allocated 100 million euros to social and environmental projects over the past six years

The entity focuses its social activity on six key areas for society: local development, employment, disability, housing, environment and training.
 

Communication Bankia

By  Communication Bankia

Publish on 
04 April 2019 - 11:00

  • The social programmes supported by the bank have benefited more than 4,200 associations and 2.4 million people since 2013
  • In 2018, the bank dedicated 21 million euros, 7% more than the previous year, to the initiatives developed by 815 NGOs throughout Spain
  • The bank focuses its activity within the framework of six main lines of social action: local development, employment, disability, housing, the environment and training
  • Bankia’s Deputy General Director of Communication and External Relations, Amalia Blanco, highlighted “Bankia’s attitude of active listening to society” and “Bankia’s employees’ commitment to the environment”

Bankia has allocated more than 100 million euros to social and environmental projects in the last six years, developed by a total of 4,211 associations, whose programmes have benefited 2.4 million people.

In 2018, the bank dedicated 21 million euros, 7% more than the previous year, to promoting social initiatives within its six main lines of action: local development, employment, disability, housing, the environment and training.

In its commitment to society and especially to the most vulnerable groups, last year Bankia supported the projects of 815 associations and social organisations throughout Spain that benefited more than 600,000 people, 6,325 through employment programmes.

The Deputy General Director of Communication and External Relations of Bankia, Amalia Blanco, underlined “the financial institution’s attitude of actively listening to society”. “We listen, understand and act in a responsible manner to make progress in improving our environment, creating social value through Corporate Social Responsibility”, she highlighted in order to emphasise “the commitment of Bankia’s professionals”.

Among the main novelties for 2018 are the expansion of collaboration with the three original BMN foundations after the merger; the creation of a specific line of environmental support; the increase in support for local development actions; the increase in the cost of maintaining and adapting social housing, as well as the successful completion of the first Dualiza call for proposals launched by the Bankia Foundation for Dual Training.

Local development

Within its lines of social action, Bankia has given great importance, due to its origins, to local development as it is an entity that is “close to the ground”. The Director of Corporate Social Responsibility (CSR) at Bankia, David Menéndez, remarked on “Bankia’s great commitment to society and to projects closely relation to society. We want to reach the most vulnerable groups and that is why our projects are layered”.

On the one hand, Bankia collaborates with foundations that originate in these regions. After the merger with BMN last year, the bank extended the number of foundations it personally manages to 11, to which it allocated 4.28 million euros. Bankia thus incorporated CajaGranada Fundación, Fundación Cajamurcia and Fundación Sa Nostra into the foundations with which it already collaborates: Fundación Montemadrid, Fundación Bancaja, Fundación Caja Castellón, Fundación Ávila, Fundación Caja Segovia, Fundación Caja Rioja, Fundación La Caja de Canarias and Fundación Iluro.

In 2018, through the social calls launched jointly, Bankia supported 377 social projects that benefited more than 230,000 people in regions of “great relevance” to the bank, such as the Comunidad de Madrid, Comunidad Valenciana, Castilla y León, Castilla-La Mancha, Islas Canarias, La Rioja, Cataluña, Andalucía, Murcia and Islas Baleares.

On the other hand, and within the framework of the Bank's professionals' commitment to social entities, Bankia is promoting the internal 'Red Solidaria' programme, to which it allocated 1.9 million euros last year. Through this initiative, and based on achieving the commercial objectives of the branch network, the bank provides employees the possibility to choose the specific projects to which they provide financial support.

“Red Solidaria is one of our flagships. Through this programme, the pride of belonging to the entity becomes more evident, as the professionals support those groups that they themselves have selected”, said Menéndez.

Employment

Bankia has a social action line aimed at fostering employment for people over 45 years of age, women victims of gender violence and unemployed bank customers with special needs.

During 2018, the bank promoted 69 projects in this area, directly benefiting 6,325 people. Through collaboration with entities such as the Red Cross and Cáritas, Bankia is working on the requalification of people in vulnerable situations and over the age of 45 and has allowed the hiring of job placement companies that employ people with special needs.

Moreover, in support of the employment of young people with musical talent, last year the bank launched the Bankia Symphonic Orchestra, created in 2015, which includes among its fundamental objectives the continuous training and job placement of those instrumentalists who have completed their official training period.

Disability

Supporting people with disabilities and working towards their incorporation into the job world is another of the fundamental pillars of Bankia’s social action.

During 2018, a total of 39 NGOs spread across Spain received the bank’s support in the amount of 1.4 million euros, which improved the job prospects of more than 20,800 people with sensory, physical or intellectual disabilities.

Housing

Bankia’s fifth line of action is social housing. The entity voluntarily adhered to the Code of Good Practices in March 2012 and among the programmes launched last year, the most notable are those of seeking social rental properties for families in financial difficulties, programmes which support and help in job searches.

Bankia has 3,194 residential properties for social rent through the Social Housing Fund and the agreements signed with the Comunidad de Madrid, Castilla-La Mancha, Islas Canarias, Comunidad Valenciana and La Rioja.

Environment

Bankia is also committed to sustainability in its business model and is working towards growth with full respect for the environment, incorporating environmental management into the decision-making process of the institution.

The bank launched the 2017-2020 Eco-efficiency and Climate Change Plan and, in 2018, allocated 6.3 million euros for environmental investment and has supported, with half a million euros, the development of environmental projects in collaboration with WWF and through agreements with the original foundations.

Training with Dualiza Bankia

Likewise, the bank is committed to the dual vocational training education model to deal with improving youth unemployment figures. Over the last three years, this support for Dual Training has resulted in different initiatives, projects and agreements with different regional administrations.

In 2018, the Bankia Foundation for Dual Training, through its Dualiza Bankia brand, has developed projects that have benefited more than 4,000 students by adapting their profiles to the requirements of companies.

“At Dualiza Bankia we are convinced that education is the best instrument for greater social cohesion. We are committed to vocational training and its dual modality, as it allows student profiles to adapt to the needs of companies, making them more competitive and, ultimately, our economy. In 2018 alone, we worked with 241 companies and 106 educational centres”, said Dualiza Bankia Project Manager, Juan Carlos Lauder.

Through the Dualiza Call for Aid, promoted together with FPempresa, 36 projects have been developed in the first edition and 44 in the second, which are currently being implemented in 15 autonomous regions.

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From left to right: coordinator of the General Communication Division of Bankia in the Valencian Community, Isabel Rubio; chairman of the Bancaja Foundation, Rafael Alcón; and corporate head of Bankia in Valencia and Castellón, Jaime Casas.

Business

Agreement on the environment

Bankia supports the Bancaja Foundation with 100,000 euros to promote environmental projects in the Comunidad de Valencia

Both institutions carry out annual calls for grants to associations that carry out projects of social exclusion, international cooperation and disability.

Communication Bankia

By  Communication Bankia

Publish on 
07 May 2019 - 13:00

  • This agreement between the two entities extends the collaboration they have been maintaining for social action

Bankia supports the Bancaja Foundation with 100,000 euros to launch a call for joint grants to entities that develop proposals related to environmental protection in the Comunidad de Valencia to support the launch of projects that guarantee the preservation of the natural environment in the three provinces.

The agreement was signed at a meeting held at the headquarters of the Bancaja Foundation by the chairman of the Bancaja Foundation, Rafael Alcón; the corporate manager of Bankia in Valencia and Castellón, Jaime Casas; and the coordinator of the General Communication Division of Bankia in the Valencian Community, Isabel Rubio.

During the meeting, Rafael Alcón highlighted the importance of this collaboration with Bankia, which relies once again on the Bancaja Foundation to develop projects for the benefit of Valencian society and, in this case, in such an important field as contributing towards the preservation and sustainability of the environment, the best legacy we can leave to future generations".

The corporate manager of Bankia in Valencia and Castellón underlined that "the environment is one of Bankia's priority areas of social action". "We are very excited to sign this new agreement with the Bancaja Foundation, whose main objective is to promote environmental initiatives in a key autonomous community for our financial entity", said Casas.

This environmental collaboration is complemented by the one that Bankia and the Bancaja Foundation carry out each year in the area of social action, with calls for grants to associations in the Comunidad de Valencia that carry out projects related to social exclusion, international cooperation and disability.

Bankia

Bankia consolidates and reinforces its commitment to society through five priority lines of social action: employment and training, housing, local and rural development, disability and the environment. The financial institution focuses its social investment on these areas and maintains its commitment to society through the involvement of its entire structure and professionals. The Corporate Social Responsibility policy is all-encompassing and approachable, as it links the social actions of the bank with its business in the areas in which the professionals themselves find socio-economic problems and vulnerable groups.

Fundación Bancaja

Bancaja Foundation has Social Action and Culture as its two strategic areas of action. Within the Social Action area, it develops calls for grants to non-profit associations in the Comunidad de Valencia for projects related to social exclusion, international cooperation, disability and the environment. It also holds activities that, from a social perspective, bring culture closer to specific groups such as schoolchildren, the elderly, people with disabilities and people at risk of social exclusion.

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External Communication Direction

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vzafra@bankia.com

 

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DIRECTOR OF PRESS RELATIONSHIP
gfernandezm@bankia.com

Mariano Utrilla Cortijo
mutrilla@bankia.com

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mcamposla@bankia.com

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jcabeza@bankia.com

 

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DIRECTOR OF DIGITAL COMMUNICATION
abernad@bankia.com

Leticia Lucio Álvarez
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