Jump Main Menu. Go directly to the main content

Sección de idiomas

Englishen

Fin de la sección de idiomas

You are in:

  1. Home
  2. Communication
  3. News

News

Start of main content

Business

After signing agreements with the main companies

Bankia is the first bank to offer its customers all the available digital payment platforms in the market

Customers of the bank can make digital payments and physical stores using Apple Pay, Samsung Pay, Google Pay, PayPal and Bizum.

Communication Bankia

By  Communication Bankia

Publish on 
18 December 2018 - 11:45

  • Bankia customers can choose to pay with Apple Pay, Samsung Pay, Google Pay, PayPal and Bizum
  • These new digital solutions simplify e-commerce payments and purchases in physical stores, which are now convenient, secure, and cash-free
  • Bankia’s 2018-2020 Strategic Plan sees payment methods are one of the main drivers of growth
  • “Bankia looks upon technology as an opportunity to make life easier for our customers and to offer them the best user experience”, explains assistant general manager of Retail Banking at Bankia, Fernando Sobrini
  • Bankia has almost three million digital customers, a number which is expected to rise to five million by the end of 2020 after adding a further two million people to its base

Bankia is the first bank in Spain to offer its customers the full gamut of digital payment platforms available in the market.

Because of this, customers of the bank can make digital payments using Apple Pay, Samsung Pay, Google Pay, PayPal and Bizum.

Customers can link their PayPal accounts with Bankia channels, which is Spain’s first bank to sign an agreement of this type with this American company.

The aim is to give users access to the full gamut of digital solutions in order to make payment easier, more convenient and secure, without having to use cash.

Bankia sees technology as a very important opportunity to make life easier for our customers and to offer them the best possible user experience.

Fernando Sobrini
Deputy general director of retail banking at Bankia

Bankia sees technology as a very important opportunity to make life easier for our customers and to offer them the best possible user experience, adapting to their needs, and to their pace and level of digitalisation”, said the deputy general director of retail banking at Bankia, Fernando Sobrini.

According to Sobrini, these agreements are framed in Bankia’s firm bet on technology and are evidence that "the bank is focused on its customers and on offering them the best digital products and services".

Digital customers

Bankia’s 2018-2020 strategic plan looks upon payment methods as one of the most important drivers of growth for the years to come, which is why the bank has entered into strategic alliances with the market’s leading companies.

Bankia already has almost three million digital customers, a figure it expects will rise to five million by the end of 2020 after adding a further two million people to its base.

Therefore, by the end of the Strategic Plan, more than 65% of Bankia customers will have digital profiles and more than 35% of their purchases will be made via these channels.

In the case of digital customers, the use of mobile telephones to interact with the bank has gained in importance to become the main means of connection. In fact almost 44% of digital users use their mobile telephones alone, while 38.7% use Bankia Online on both computers and mobile phones, and 17.6% connect solely with their computers.

Media campaign

To communicate this focus on technology, Bankia has produced a communication campaign featuring 45-, 30-, 20- and 10-second advertisements to be broadcast in cinemas, on TV, radio and in digital media. Offices have also been decorated with the new campaign.

The soundtrack is a smash hit from the eighties by Italian group Righeira. The characters in the advertisement do not use cash when making routine daily transactions.

The advertisement goes straight to the point: “Don't use cash”, because Bankia is the only bank that gives customers the opportunity to pay with all digital platforms, easily and securely.

Share

Print and/or download the new

Read more about these topics

#Business#Responsible digitalization

Related news

Loading...
Loading next new

Newsletter

Subscription to the bulletin of Bankia News

CONTACT

External Communication Direction

Virginia Zafra de Llera
DIRECTOR OF EXTERNAL COMMUNICATION
vzafra@bankia.com

 

Press Relationship

Guillermo Fernández Martín
DIRECTOR OF PRESS RELATIONSHIP
gfernandezm@bankia.com

Mariano Utrilla Cortijo
mutrilla@bankia.com

Irene Rivas García
irivas@bankia.com

Belén Porras Povedano
bporras@bankia.com

María Campos Lages
mcamposla@bankia.com

 

Digital Communication

Ana Bernad Colás
DIRECTOR OF DIGITAL COMMUNICATION
abernad@bankia.com

Leticia Lucio Álvarez
llucio@bankia.com

María Navarro Caballero
mnavarro@bankia.com

   

End of main content