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From left to right: secretary of the Locura por Vivir Association, Laura Carmona; Bankia’s corporate manager in Murcia and Alicante, Olga García; chairwoman of the association, Marian Guillén; director of the Cajamurcia Foundation, Pascual Martínez.

Social commitment

Bankia and the Fundación Cajamurcia support the Locura por Vivir Association

This collaboration, in matters of Corporate Social Responsibility, helps the development of informative and training activities.

Communication Bankia

By  Communication Bankia

Publish on 
14 October 2019 - 12:00

  • The agreement includes collaboration at a congress on health and wellness, to be held on 5 November at the Víctor Villegas Auditorium in Murcia
  • The chairwoman of the Association, Marian Guillén. the chairman of the Cajamurcia Foundation, Carlos Egea, and Bankia’s regional corporate manager in Murcia and Alicante, Olga García took part in the ceremony

Bankia and the Fundación Cajamurcia support the Locura por Vivir (Crazy about Living) Association to collaborate in the development of its informative and educational activities, especially the Third Locura por Vivir Congress which will be held on 5 November at the Víctor Villegas Auditorium and Congress Centre in Murcia.

The agreement, which is part of the collaboration signed by Bankia and the Fundación Cajamurcia on Corporate Social Responsibility in the Region of Murcia, was renewed by the chairman of the aforementioned Association, Marian Guillén, and the chairman of the Cajamurcia Foundation, Carlos Egea, in a ceremony attended by Bankia’s Regional Corporate Manager in Murcia and Alicante, Olga García.

Following the success of previous events, such as the 'Employment Activation Day' promoted by the Employment and Training Service of the Region of Murcia, the Locura por Vivir association is now preparing its ‘Third Congress' with a program that includes talks on health, personal well-being, nutrition, sports, psychology, motivation and self-improvement, among other topics.

Pascual Martínez highlighted that the Fundación Cajamurcia shares with the Association "a shared interest to advance some of the Sustainable Development Goals (SDGs) of the UN 2030 Agenda, mainly in areas that are so important for our entity, such as health and well-being, quality education, gender equality or care for the environment".

Olga García also emphasised that "collaboration with associations such as Locura por Vivir reinforces Bankia's commitment to corporate social responsibility, in this case, strengthening values that we deem fundamental and reinforcing collaboration between the Administration, the private sector and civil society, with clear objectives aimed at improving the lives of people in a key community for us, such as the Region of Murcia".

For her part, the chairwoman of the Association, Marian Guillén, said that "we are very happy with the reception of this third congress not only from Murcia's people, which is wonderful, but also from committed companies like Bankia and the CajaMurcia Foundation, in the field of Social Responsibility".


Bankia consolidates and reinforces its commitment to society through five priority lines of social action: employment and training, housing, local and rural development, disability and the environment. The financial institution focuses its social investment on these areas and maintains its commitment to society through the involvement of its entire structure and professionals. The Responsible Management policy is all-encompassing and approachable, as it links the social actions of the bank with its goals. Thus, Bankia makes a priority contribution to nine of the 17 SDGs, including decent work and economic growth; industry, innovation and infrastructure; action for climate, and affordable, clean energy.

Fundación Cajamurcia

The Fundación Cajamurcia is deeply committed to the Murcia Region, where it plays an active role in initiatives aimed at fostering social and cultural development. Its two main objectives are to foster actions that are clearly beneficial to society, particularly those that assist vulnerable groups (elderly people and people with disabilities, children, low-income families, immigrants...) and which support initiatives that further social and economic development, primarily projects in the areas of art, culture, education and research, and recovery of historic and natural heritage.


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