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Bankia launches @HolaBankia, a new customer service channel on Twitter

Bankia has launched @HolaBankia, a new specific customer service channel on Twitter through which the bank immediately responds to customers’ queries via a personalised service that is focused on customers’ needs.

Bankia Comunicación

By Bankia Comunicación

Publish on 
04 April 2018 - 10:00

  • This initiative is part of Bankia’s commitment to connect and communicate with customers and offer them the best possible service.
  • In 2017, through Twitter and Facebook alone, 3,308 customer queries were dealt with, an increase of 47% on the previous year.

Bankia has launched @HolaBankia, a new specific customer service channel on Twitter through which the bank immediately responds to customers' queries via a personalised service that is focused on customers' needs.

This initiative is part of Bankia's commitment to connect and communicate with customers and offer them the best possible service wherever they are, complemented by the usual service channels, in addition to the corporate website, telephone help lines and the customer service points of the branch network.

@HolaBankia does more than just manage customer queries. This channel is also used to provide any kind of information affecting the service and to inform customers of new initiatives implemented by the bank that impact customer service.

It adds to Bankia's official communications channels on Twitter:

  • News: @Bankia
  • Corporate communications: @PressBankia
  • Customer service: @HolaBankia
  • Social action: @enaccionBankia

With the integration of BMN, the bank's customer base has increased to 8.1 million. In order to be present where they meet and interact, Bankia maintains active profiles on the Twitter, Facebook, Google+, Slideshare, Flickr and Vimeo social media networks, providing information and ensuring two-way communications with its customers and interest groups.

In 2017, through Twitter and Facebook alone, 3,308 customer queries were dealt with, an increase of 47% on the previous year, underlining that this channel is increasingly being used by customers to connect with their bank.

Customers and users can continue to find out about all the bank's news and activities at Bankia's Social Networks

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CONTACT

Press Relatioinship Direction

Virginia Zafra de Llera
DIRECTOR PRESS RELATIONSHIP
vzafra@bankia.com

Mariano Utrilla Cortijo
mutrilla@bankia.com

Irene Rivas García
irivas@bankia.com

Guillermo Fernández Martín
gfernandezm@bankia.com

Contents and Digital Communication Direction

 

 

Ana Bernad Colás
abernad@bankia.com

Leticia Lucio Álvarez
llucio@bankia.com

María Navarro Caballero
mnavarro@bankia.com

   

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