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Social commitment

The bank expresses its commitment to the work of associations and foundations

Bankia launches Índicex Social, a tool to measure the digitization and information transparency of NGOs

Through the analysis of one hundred parameters grouped into seven measurement areas, the report offers advice to achieve a better positioning on the Internet and thus achieve more effective communications.
 

Communication Bankia

By  Communication Bankia

Publish on 
29 November 2018 - 10:00

  • The entity, with the collaboration of the Lealtad Foundation and the Spanish Association of Foundations, makes a free self-diagnosis system available for the associations of the third sector
  • The tool analyses over one hundred parameters grouped into seven areas offering a global score and a comprehensive improvement report
  • The dossier, with a maximum score of 10, analyses the following aspects: Transparency of information; Membership and donations; Content and social media; Mobility; SEO positioning; Digital Marketing, and Web Analytics

Bankia, in collaboration with the Lealtad Foundation and the Spanish Association of Foundations, launches Bankia Índicex Social, a self-diagnosis tool that allows associations and foundations to measure the level of communication and digital transformation of their organisation and analyse, in a simple way, the transparency of their information and their Internet presence.

Through the analysis of one hundred parameters grouped into seven areas, civil society organisations receive a complete free report of more than 50 pages instantly containing details and custom recommendations for improvement in the field of digital transformation and transparency.

With simple words, the report offers advice to achieve a better positioning on the Internet and thus achieve more effective communication methods to improve its fundraising strategy.

The tool, which gives a maximum score of 10, measures seven fundamental aspects for the analysis of the presence and communication level of the entity on the Internet: Transparency and information; Membership and donations; Content and social media; Mobility; SEO positioning; Digital marketing, and Web analytics.

Bankia is firmly committed to NGOs and we want to support them in their digital transformation process, since having a good Internet presence is fundamental to show their important daily work and to achieve, in this way, an increase in membership and donors.

David Menéndez
Bankia's Director of Corporate Social Responsibility (CSR)

"Bankia is firmly committed to NGOs and we want to support them in their digital transformation process, since having a good Internet presence is fundamental to show their important daily work and to achieve, in this way, an increase in membership and donors", highlighted Bankia’s Director of Corporate Social Responsibility (CSR), David Menéndez.

Menéndez stressed, in this regard, that Bankia wants to "be on the side of all the organisations that are concerned about the development of their immediate environment, serving vulnerable groups and having a positive impact on society."

For her part, the director of Institutional Relations of the Lealtad Foundation, María Eugenia Larrégola, has stressed that "the Internet is a key and essential element for NGOs to communicate with their target audiences." "For the information to be actually transparent, it is essential that the websites have certain, up-to-date content that is relevant to users because all this contributes to generating trust in the association and improving the loyalty of their members", she added.

‘Índicex Social Seal’

Bankia Índicex Social provides a complete dossier for NGOs to identify their strongest areas and their improvement areas in terms of digital transformation and thus show them whether their communication actions on the Internet are suited to the new digital world.

The report provided by Bankia to foundations and associations includes indicators that allow them to adapt to the digital world and keep in mind the requirements they have to meet so their messages are received by society in an effective manner.

Through the 'Índicex Social Seal', NGOs can show their score on their website and thus communicate their online presence.

In this line, the director of the Spanish Association of Foundations, Javier Nadal, said that "digital transformation is a requirement and an opportunity that we must utilise to improve transparency, management and service to the recipients of our projects and activities".

The launch of this tool supports the work of NGOs do and is part of Bankia's commitment to associations and foundations, while reinforcing the work of the Spanish Association of Foundations and the Lealtad Foundation in its commitment to transparency.

Bankia

Bankia consolidates and reinforces its commitment to society through five priority lines of social action: employment, training, housing, local and rural development and disability. The financial institution focuses its social investment on these areas and maintains its commitment to society through the involvement of its entire structure and professionals. The Corporate Social Responsibility policy is all-encompassing and approachable, as it links the social actions of the bank with its business in the areas in which the professionals themselves find socio-economic problems and vulnerable groups.

Lealtad Foundation

The Lealtad Foundation is a non-profit organisation whose mission is to promote the trust of society in NGOs to achieve an increase in donations, as well as any other type of collaboration. It was the first entity to develop a methodology for analysing transparency and good management practices of Spanish NGOs. A work that has been carried out since its creation in 2001, based on its values of independence, transparency, solidarity and accuracy. The Lealtad Foundation grants the Certified NGO Seal to the analysed organisations that comply with the nine Principles of Transparency and Good Practices.

Spanish Association of Foundations

The Spanish Association of Foundations is a private and independent association of national scope. It brings together 804 Spanish foundations of all sizes, purposes and fields of action. It is the most representative entity of the sector at a national level and the second most important in Europe. Its mission is to work for the benefit of the whole foundation industry in favour of its development and strengthening.

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Attendees of the Dualiza Bankia Meeting in Ávila show their satisfaction with the event to promote dual vocational training

Attendees discussed the situation of vocational training in sectors such as health, transport and logistics, installation and maintenance, electricity and electronics.
 

Communication Bankia

By  Communication Bankia

Publish on 
09 May 2019 - 17:30

  • 65 attendees analyse the state of dual vocational training in the region
  • Bankia's area manager for Ávila, Óscar José Pérez Blázquez, highlights "the bank's commitment to promoting education and training in the region"

65 attendees took part this Thursday in the first Dualiza Encounter held in Ávila by Dualiza Bankia (Bankia Foundation's brand for Dual Training to promote vocational training and its dual mode) and FP Empresa, in collaboration with the regional government of Castilla y León and the Federación Abulense de Empresarios CONFAE.

The participants analysed the status of Vocational Training and its dual modality in the region and looked for ways to promote it through an increase in the relations between schools and companies.

The meeting has been focused on the health, transport and logistics, installation and maintenance, electricity and electronics, social and cultural services and the community sectors.

Bankia's area manager in Ávila, Óscar José Pérez Blázquez, highlighted "the importance of events like this one to help boost relations between schools and companies, in order to develop training that responds to the needs of the labour market of the region". He recalled that this meeting is "a clear commitment of Bankia to education and training. And this is why we are here today, to listen to entrepreneurs and schools and to achieve synergies that contribute to fostering dual training".

The Dualiza Meetings seek to close the gap between different sectors with the aim of finding ways of working together through Dual Vocational Training. In 2018 alone, Dualiza Bankia and FPempresa held meetings in Las Palmas, Tenerife, Badajoz and Granada. Many of these meetings have provided an introduction to dual training for people who were not familiar with it and have served to carry out joint collaboration projects.

Dualiza Bankia, Bankia’s dual training initiative

Dualiza Bankia is the brand through which the Bankia Foundation for Dual Training carries out all of its promotion and prestige activities regarding vocational training and dual vocational training, keeping in mind that it improves the employability of students and the competitiveness of companies. And it represents the commitment acquired by Bankia to the promotion of education as a way to improve society, combat inequality and promote greater social cohesion.

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Bankia's Director of Corporate Social Responsibility (CSR), David Menéndez, during te event on the Day of Families.

Social commitment

Bankia reinforces its "internal and external commitment" to the SDGs on the Day of Families

Bankia's Director of Corporate Social Responsibility (CSR), David Menéndez, has participated in the round table Families and Climate Action organized in the Congress of Deputies by The Family Watch.

Communication Bankia

By  Communication Bankia

Publish on 
14 May 2019 - 17:00

  • Bankia offers customers a series of socially responsible financial products
  • The financial institution has allocated 100 million euros to social and environmental projects in the last six years

Bankia's Director of Corporate Social Responsibility (CSR), David Menéndez, underlined "Bankia's commitment, both internally and externally, to the Sustainable Development Goals (SDGs)" on the International Day of Families because "a responsible behaviour can be the stepping stone for change".

Menéndez said this at the round table 'Families and Climate Action’ held by the Family Watch in Congress, in which representatives of the Home Renaissance Foundation, Car2go and Bridlife also participated.

Bankia's CSR director has highlighted the need to fight against climate change and the fact that the bank helps to provide families with products that contribute to this goal, such as credits for the financing of hybrid cars, to renovate their home for better energy efficiency and "socially responsible" investment funds.

Likewise, Menéndez has ensured that Bankia has a firm commitment to promoting financial education in a "very relevant" issue such as the fight against climate change and, in this regard, has pointed to Bankia’s commitment to the 2030 Agenda.

Bankia makes a priority contribution to advancing nine of the 17 SDGs, including decent working conditions and economic growth, industry, innovation and infrastructure; affordable, clean energy; gender equality; quality education and the fight against climate change.

In addition, Menéndez stressed that Bankia has allocated 100 million euros to social and environmental projects in the last six years, benefiting more than 4,200 associations and 2.4 million people.

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Bankia and Caja Segovia Foundation support social projects of 22 Segovian associations with 60,000 euros

The representatives of both institutions will deliver these grants to the associations selected this coming July in an event to be held in the Torreón de Lozoya, in Segovia.

Communication Bankia

By  Communication Bankia

Publish on 
15 May 2019 - 11:00

  • The 'Aid to Social Action Projects 2019' project, which has attracted 40 proposals, will be presented on 10 July in the Torreón de Lozoya of the Caja Segovia Foundation
  • The goal is to promote local development, support sectors of the population at risk of social exclusion and improve the quality of life of disabled persons, senior citizens and other vulnerable groups.

Bankia and the Caja Segovia Foundation will contribute €60,000 to social programs from a total of 22 Segovian associations that have submitted their initiatives to the 'Aid to Social Action Projects 2019' call.

The goal of this call for proposals is to promote local development, support population sectors at risk of social exclusion and improve the quality of life of disabled persons, senior citizens and other socially vulnerable groups.

This year’s edition, launched by Bankia and the Caja Segovia Foundation to promote initiatives in the Segovia network, 40 proposals have been submitted, one more than last year.

The projects selected will focus on training and guidance actions aimed at employment, rural development or improving quality of life for disabled persons, together with other groups at risk of social exclusion, all of this within Segovia.

The list of projects that have obtained this aid is as follows:

  • Spanish Red Cross in Segovia.
  • Personas Foundation, Segovia delegation (APADEFIM).
  • Paladio Arte Association.
  • Padre Garralda Foundation - Horizontes Abiertos.
  • Coordinator for the comprehensive development of the Northeast of Segovia (Codinse).
  • Unión de campesinos de Segovia - UCCL.
  • Asociación Honorse - Tierra de Pinares.
  • Red Íncola Foundation.
  • Espávila Association, training and social development.
  • Association for rural development of Segovia South.
  • Spanish Association Against Cancer.
  • Amanecer Association. Segovia Mental Health.
  • Fundación Secretariado Gitano.
  • Association of Alzheimer's patients of Segovia - AFA Segovia.
  • Spanish Deaf and Blind Association.
  • Down Segovia ASIDOS.
  • Casa familiar Virgen de la Encarnación.
  • Ismur. (Rural Women’s Social Initiative).
  • San Vicente de Paul Association.
  • Association of People with Autism of Segovia and province.
  • Regional Federation of Retired Persons of Segovia.
  • Neurofuturo Segovia.

Bankia and the Caja Segovia Foundation will deliver the aid to the Segovian associations at a ceremony to be held on 10 July in the Torreón de Lozoya of the Caja Segovia Foundation.

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IES Cristo del Rosario, Dualiza Bankia and Deutz present the first vocational specialisation training in Extremadura

During this course, with theoretical and practical part in companies of the sector, 15 students will receive dual training in mechanical and mechatronic manufacturing and industrial robotics.
 

Communication Bankia

By  Communication Bankia

Publish on 
14 May 2019 - 11:00

  • The 15 students with the best academic records in the entire community will receive the training
  • The training will focus on Industry 4.0

The IES Cristo del Rosario school, Dualiza Bankia (the brand through which the Bankia Foundation for Dual Training promotes vocational training) and the company Deutz have presented the first vocational specialisation training in Extremadura, promoted thanks to the selection of the project in the Dualiza Call. It will start in September when the degree gets validated.

The training will provide dual training to the 15 best students in the region in mechanical manufacturing and mechatronics and industrial robotics to receive training in Industry 4.0 given by the company Deutz. During the training they will study automated internal logistics, collaborative robots, big data, CAM simulation, everything related to Smart Factory or the manufacturing of the future, which will make production more sustainable and smarter.

This model only works in a similar way in the País Vasco, where students are trained in dual vocational training for two years before embarking on another year of specialisation. These trainings are not approved at the national level.

The presentation was made during an event to present the diploma to the educational centre and to the company Deutz for their participation in the first edition of the Dualiza Call.

During the ceremony, the territorial coordinator of Dualiza Bankia, Eva Aguado, highlighted "the quality of the project promoted by Cristo del Rosario and Deutz, which allows us not only to adapt the training of dual vocational training students to the latest technologies in the market, but also ensure that this training remains in the region". She also recalled that "Bankia’s commitment to boosting education is based on the conviction that only through it can we reduce inequalities and increase social cohesion".

The dual training provided by the IES Cristo del Rosario school and Deutz has enabled almost 80% of the students that finish the training to be hired by the company itself.

Dualiza Bankia, Bankia’s dual training initiative

Dualiza Bankia is the brand through which the Bankia Foundation for Dual Training carries out all of its promotion and prestige activities regarding vocational training and dual vocational training, keeping in mind that it improves the employability of students and the competitiveness of companies. And it represents the commitment acquired by Bankia to the promotion of education as a way to improve society, combat inequality and promote greater social cohesion.

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CONTACT

External Communication Direction

Virginia Zafra de Llera
DIRECTOR OF EXTERNAL COMMUNICATION
vzafra@bankia.com

 

Press Relationship

Guillermo Fernández Martín
DIRECTOR OF PRESS RELATIONSHIP
gfernandezm@bankia.com

Mariano Utrilla Cortijo
mutrilla@bankia.com

Irene Rivas García
irivas@bankia.com

Belén Porras Povedano
bporras@bankia.com

María Campos Lages
mcamposla@bankia.com

María José Cabeza Calderón
jcabeza@bankia.com

 

Digital Communication

Ana Bernad Colás
DIRECTOR OF DIGITAL COMMUNICATION
abernad@bankia.com

Leticia Lucio Álvarez
llucio@bankia.com

María Navarro Caballero
mnavarro@bankia.com

   

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