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'Vive Pension Plans', adapted to life cycles

Bankia launches a range of pension plans with an investment policy in line with the age of the investors

Bankia launches the new 'Vive Pension Plans', which allow it to offer a client with a financial solution adapted to its age.

Communication Bankia

By  Communication Bankia

Publish on 
11 June 2019 - 14:15

  • Bankia has launched three pension plans, targeting three different generations: customers born in the 60s, 70s and 80s
  • These products will offer a financial solution to customers tailored to their age, so that the consultant adapts the investment portfolio to the time horizon established for each of them.
  • The 'Vive Pension Plans' also adjust the fees that apply to the life cycle of the customer. Thus, the management fee decreases closer to retirement age.
  • "Financial planning encourages us to take on greater risk and, therefore, aspire to greater profitability in longer time horizons, in order to reduce the risk as we get closer to maturity", says Adriano de la Rubia, Director of Client Marketing at Bankia.
  • "The goal is that the customer delegates management once they contract the plan corresponding to their generation, with the assurance that the consultants will carry out professional investments, diversified and in line with the applicable time horizon", underlines Pablo Hernández, Director of AM Bankia

Bankia launches a new range of pension plans with an investment policy in line with the age of the investors. These are the 'Vive Pension Plans', known as 'life-cycle' plans.

These products will offer a financial solution to customers tailored to their age, so that the consultant adapts the investment portfolio to the time horizon established for each of them.

Bankia has launched three pension plans aimed at three different generations: customers born in the 60s, 70s and 80s, under the commercial names of 'Bankia Soy de los 60', 'Bankia Soy de los 70' and 'Bankia Soy de los 80'.

"In this way, customers only have to choose the Vive Plan for their generation and not worry about its management, given that these plans decrease the risk of the portfolio as the maturity of the product approaches, that is, the age of retirement of the customer", said Pablo Hernández, commercial director of Bankia AM.

Bankia 'Soy de los 60' has its investment horizon set in 2030 and its initial theoretical distribution will comprise 40% of variable income, 45.5% of fixed income and 11.5% of investments alternatives.

Bankia 'Soy de los 70' has its investment horizon set in 2040 and its initial theoretical distribution will comprise 60% of variable income, 30% of fixed income and 7% of investments alternatives.

Bankia 'Soy de los 80' has its investment horizon set in 2050 and its initial theoretical distribution will comprise 70% of variable income, 20% of fixed income and 7% of investments alternatives.

Proactive management

All the aforementioned theoretical portfolios are completed with 3% of liquid assets. In any event, the actual distribution will depend on the outlook of the market at any given time, as the products will be managed proactively and the portfolio will adapt at all times to the movements and outlooks of the different financial markets, in addition to the time horizon.

"Financial planning encourages us to take on greater risk and, therefore, aspire to greater profitability in longer time horizons, in order to reduce the risk as we get closer to maturity", says Adriano de la Rubia, Director of Client Marketing at Bankia.

"We think that these plans are approachable and easy to understand by the customer. This is in line with Bankia's positioning, as it evolves from providing product advice to providing advice on customer needs. With the 'Vive Plans' we are turning a range of products into a comprehensive service for customers who want to save for retirement", added De la Rubia.

These are mixed income pension plans with diversified investments in global assets. This investment is made directly, through collective investment schemes or through investment in derivatives.

"The goal is that the customer delegates management to Bankia once they contract the plan corresponding to their generation, with the assurance that the consultants will carry out professional investments, diversified and in line with the applicable time horizon", underlines Pablo Hernández.

Promoting periodic saving

According to the commercial director of Bankia AM, "this type of product promotes periodic savings, as the contributions are always adapted to the customer's risk profile, both current and future", and it "fosters an investment behaviour for the long term" , discouraging impulsive movements caused by fear or euphoria, depending on whether the market goes down or up".

Bankia's 'Vive Pension Plans' also adjust the fees that apply to the life cycle of the customer. Thus, the management fee decreases closer to retirement age, since risk-free assets, which have less potential for return, gain weight in the portfolios further into the time horizon.

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