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Bankia launches Waiap to lead digital payments in stores in Spain

Among the new functionalities that will be available to businesses that use this application, are the graphics on sales evolution or know what means of payment are the most used by customers.

Communication Bankia

By  Communication Bankia

Publish on 
07 May 2019 - 11:00

  • Waiap is a PSP ("payment service provider") aimed at businesses of any size, which focuses on achieving the best user experience ("frictionless payment") and helps them to sell more
  • It has become the payment platform for e-commerce with the highest number of payment methods in the national market
  • For the development of this platform, Bankia has reached a strategic agreement with Sipay, a leading technology company with over twenty-five years of experience developing payment solutions

Bankia, in collaboration with Sipay, has developed Waiap, its new payment platform, targeted at digital businesses of any size and aimed at improving user experience and helping businesses to sell more.

Waiap is a Payment Service Provider (PSP), fully compliant with the PSD2 regulation, which will allow businesses to offer their customers all means of payment available in the market in a simple and integrated manner.

Moreover, this new platform will integrate new means of payment and formats as they are released, such as e-wallets or social media, among others, maintaining the goal of creating commerce solutions and adapting to the trends and payment habits of consumers.

Waiap is aimed at optimising invisible payment or frictionless payment in stores, in order to improve customer experience. It also has other tools such as simplified payment formats and fraud management.

One of the new features offered by Waiap is a new management tool that displays business information in a simple manner, including graphics on the evolution of sales, returns and the payment methods used. It can also be used to manage collections in a simple and unified manner.

As a result, it is possible to see the favourite payment method of customers, percentage of sales corresponding to on-line sales or income within a date range.

According to Bankia's Digital Banking director, Félix Uriarte, "with Waiap we are taking a very important step in our digital transformation process of the services we provide to customers, just as they want from us".

For his part, the CEO and founder of Sipay, José Luis Nevado, said that "the strategic agreement carried out with Bankia allows us to make our technology available to new solutions and services whose main focus is to improve the user experience and bet on the invisibility of the payment process, fundamental pillars in our vision of the future of this industry".

With this new service with high added value for the customer, Bankia reinforces its strategy of becoming a leader in payment methods. Thus, Bankia's market share in POS terminal turnover was 12.3% at the end of 2018, while turnover increased by 15.2% last year.

For more information.

Sipay

A leading technology company specialising in the development of innovative and secure payment solutions based on the experience of both end consumers and retailers, with more than 25 years of experience in payment methods.

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Virginia Zafra de Llera
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vzafra@bankia.com

 

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Guillermo Fernández Martín
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gfernandezm@bankia.com

Mariano Utrilla Cortijo
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Irene Rivas García
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Belén Porras Povedano
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María Campos Lages
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Ana Bernad Colás
DIRECTOR OF DIGITAL COMMUNICATION
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Leticia Lucio Álvarez
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María Navarro Caballero
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