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Social commitment

As part of its social action strategies in 2020

Bankia provides nearly 380,000 euros to support 62 social projects on the Canary Islands

Bankia has helped recover the area affected by the fires of Gran Canaria in 2019, which swept 10,0000 hectares of forest on the island, thanks to the project ‘Reverdece Gran Canaria’. 

Bankia Comunicación

By  Bankia Comunicación

Publish on 
19 August 2020 - 12:15

  • The bank is donating 230,000 euros to the La Caja de Canarias Foundation to jointly promote initiatives run by associations that carry out social, environmental and social and cultural activities in the region
  • Through the Red Solidaria programme, bank employees have selected 12 projects in Las Palmas and Santa Cruz de Tenerife to receive up to 60,000 euros of support, depending on the achievement of commercial objectives by the network of branches
  • Bankia also collaborates with more than 78,000 euros in employment plans carried out by Cáritas and the Red Cross in Las Palmas and Tenerife, and supports the Las Palmas Food Bank

This year Bankia is donating nearly 380,000 euros to support a total of 62 social projects on the Canary Islands thanks to partnership agreements with the La Caja de Canarias Foundation, the Red Cross, Cáritas and the Las Palmas Canaria food bank. It is also participating in the Red Solidaria programme, through which bank employees support initiatives run by social entities by achieving the commercial objectives of the network of branches.

Bankia’s social action strategies on the Canary Islands focus on job creation for young people, and those over 45, the long-term unemployed, people who are disabled and in danger of social exclusion, as well as on rural and local development and protecting the environment.

“In the complicated current situation, caused by Covid-19, Bankia is more committed than ever to those who, at a local level, carry out specific, close and much-needed social projects that help to improve the day-to-day lives of people in situations of vulnerability living on the Canary Islands”, underlined Bankia’s corporate regional director for the Balearic islands, Federico Navarro.

During 2020, Bankia is providing the La Caja de Canarias Foundation with 230,000 euros of support to jointly promote social, environmental and entrepreneurship programmes run by associations on the islands.

The agreement includes, on the one hand, the implementation of the ‘Call for Social Action 2020’, which has selected the projects of 42 Canarian associations that benefit about 10,000 people and, on the other, a line of social and cultural projects, and a plan to support environmental programmes. As a novelty this year, a call for environmental and sustainable development projects will be launched this 1 September.

In addition, Bankia has helped recover the area affected by the fires of Gran Canaria in 2019, which swept 10,0000 hectares of forest on the island, thanks to the project ‘Reverdece Gran Canaria’ to which the financial institution allocated 100,000 euros and for which it opened an account number to raise funds to alleviate the damage caused by the fire. The project ‘Reverdece Gran Canaria’, which has been coordinated by Fundación Foresta, Seo/BirdLife and the Spanish Red Cross, has aimed to promote the participation of Canarian society in the restoration of the affected area, as well as the creating awareness regarding the damaged areas.

Increased employability

Bankia has allocated more than 11,000 euros to a project by Cáritas which focuses on social and job placement for vulnerable people in Las Palmas, which includes three training courses for people under the age of 30 with poor education.

It has also assigned more than 66,000 euros together with the Red Cross assemblies in Las Palmas and Tenerife for the development of work routes aimed at unemployed women or victims of gender-based violence, over the age of 45 and the long-term unemployed.

In addition, through the Red Solidaria programme, bank employees have selected 12 specific projects in Las Palmas de Gran Canaria, Santa Cruz de Tenerife, Arrecife, Moya and Telde to receive over 60,000 euros of support, depending on the achievement of commercial objectives by the network of branches.

“Red Solidaria is a programme that showcases the pride of belonging to Bankia and due to which the bank’s professionals, thanks to their work, support the groups and associations of their area that they themselves have chosen”, pointed out Navarro.

On the other hand, the bank has recently carried out a fund-raising campaign in favour of the Las Palmas Food Bank together with the GranCanaria Basketball Club, to which it has contributed 10,000 euros and for which it has raised a total of more of 15,000 euros.


Bankia consolidates and reinforces its commitment to society through five priority lines of social action: employment and training, housing, local and rural development, disability and the environment. The bank is focusing its social investment on these areas and shows its commitment to society by involving the entire organisation and its employees. The Responsible Management policy is a capillary, grassroots programme that connects the bank’s welfare work with its corporate objectives. This enables Bankia to prioritise five of the 17 SDGs: Climate action (SDG 13), Decent work and economic growth (SDG 8), Quality education (SDG 4), Sustainable cities and communities (SDG 11) and SDG 17, which encompasses them all, Revitalise the global partnership for sustainable development..


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