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Felix Uriarte, Bankia's Digital Banking manager

Innovation

Bankia has received an award to innovation in digital payment methods

The bank is recognized for its clear commitment to technology and for helping its digital customers, which is one of the key strategies in the development of the bank.

Communication Bankia

By  Communication Bankia

Publish on 
08 May 2019 - 18:30

  • The entity has been recognized in the category of 'Finance and Insurance', as a company that with its products and services helps to innovate
  • The bank offers its customers the ability to pay through all the available digital platforms: Apple Pay, Samsung Pay, Google Pay, Bizum and PayPal

Bankia has been awarded by 'Actualidad Económica' magazine for the development and innovation of digital payment methods, having become the first bank in Spain to have all the methods of payment available in the market. The award was received by Bankia's Digital Banking manager, Felix Uriarte.

The entity has received an award in the 'Finance and Insurance' category during the 41st Edition of the '100 Best Ideas of the Year' awards. These awards recognise companies that, with their products and services, help to innovate and transform the market.

Specifically, the magazine has assessed Bankia's commitment to technology and to being the first bank to offer its customers the ability to pay through all the available digital platforms: Apple Pay, Samsung Pay, Google Pay, Bizum and PayPal.

Bankia will have more than 5 million digital customers in 2020, after increasing its base by two million new customers. Thus, more than 65% of the bank's customers will have a digital profile and over 35% of purchases will be made through these channels.

As regards the multi-platform strategy, sales at Bankia's digital channels reached 23.5% of total sales at the end of the first quarter of 2019, while digital customers increased by 586,000 compared to March 2018.

At the end of last year, Bankia launched an advertising campaign in cinemas, television, radio and social media with the following message: 'Don't use cash. Because only at Bankia customers can pay with all digital platforms easily and securely'.

 

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CONTACT

External Communication Direction

Virginia Zafra de Llera
DIRECTOR OF EXTERNAL COMMUNICATION
vzafra@bankia.com

 

Press Relationship

Guillermo Fernández Martín
DIRECTOR OF PRESS RELATIONSHIP
gfernandezm@bankia.com

Mariano Utrilla Cortijo
mutrilla@bankia.com

Irene Rivas García
irivas@bankia.com

Belén Porras Povedano
bporras@bankia.com

María Campos Lages
mcamposla@bankia.com

 

Digital Communication

Ana Bernad Colás
DIRECTOR OF DIGITAL COMMUNICATION
abernad@bankia.com

Leticia Lucio Álvarez
llucio@bankia.com

María Navarro Caballero
mnavarro@bankia.com

   

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