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From left to right: Bankia’s Regional Corporate Director in Madrid North, Juan Luis Vidal, and the director of the Book Fair, Manuel Gil.

Sponsorship

Agreement with the Association of Book Trade Entrepreneurs of Madrid

Bankia sponsors the Madrid Book Fair, which takes place in El Retiro from 31 May to 16 June

"Support for the fourth consecutive year the Madrid Book Fair, benchmark in the book sector, demonstrates Bankia's commitment to culture," said the corporate director of the Territory Madrid Norte de Bankia, Juan Luis Vidal.

Communication Bankia

By  Communication Bankia

Publish on 
25 April 2019 - 14:15

  • For the fourth consecutive year, the bank will be an Official Sponsor of one of the main events in the book industry in Spain.
  • The entity sponsors the ‘Bankia Cultural Activities Pavilion,’ which will host the Fair’s main events.
  • Bankia will provide visitors with an ‘ofibus’, mobile office that enables both visitors and exhibitors to carry out the usual bank transactions within the fairgrounds.

Bankia has signed an agreement with the Book Trade Association of Entrepreneurs of Madrid to sponsor the 78th Madrid Book Fair, which will take place between 31 May and 16 June in the Buen Retiro Gardens of the capital.

The bank will have the status of 'Official Sponsor' and, in addition, sponsors the 'Bankia Cultural Activities Pavilion', which will host the main events of the 2019 Book Fair.

Bankia’s Regional Corporate Manager in Madrid North, Juan Luis Vidal, and the director of the Book Fair, Manuel Gil, participated in the signing ceremony held at Bankia’s headquarters.

"Our support, for the fourth consecutive year, to the Madrid Book Fair, a reference in the book industry nationwide, shows Bankia's commitment to culture and to a highly important region to our bank", said Bankia’s Corporate Regional Director in Madrid North, Juan Luis Vidal.

This year the motto of the event is ‘A story with each step’ and the Dominican Republic is the guest country. The event will be attended most noteworthy booksellers, editors, distributors and authors, who have a decisive impact on the promotion of book distribution in our country. Support for the Madrid Book Fair is very consistent with Bankia’s policy of sponsorship of cultural projects.

For his part, the director of the Book Fair said he was grateful "for the support received to make a new edition possible”. He also applauded "the fact that an entity like Bankia has cultural promotion and ecological sustainability as part of its strategic pillars", he added. In this regard, it should be noted that the Madrid Book Fair has been certified as a carbon neutral event.

Mobile Office

Like in previous editions, Bankia provides visitors to the Book Fair with an “ofibus,” a mobile office that will enable users to carry out their usual banking transactions.

“Bankia’s ‘ofibus’ makes it possible for book sellers, editors, distributors, authors and the thousands of citizens who will visit El Retiro in the coming days to withdraw money comfortably without having to leave the Gardens,” stressed Vidal.

The agreement signed with the Madrid Association of Book Trade Entrepreneurs, which stipulates that members of the Association can access Bankia’s financial products under favourable terms, especially taking out insurance policies for professional activities and Point of Sales terminals (POS).

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CONTACT

External Communication Direction

Virginia Zafra de Llera
DIRECTOR OF EXTERNAL COMMUNICATION
vzafra@bankia.com

 

Press Relationship

Guillermo Fernández Martín
DIRECTOR OF PRESS RELATIONSHIP
gfernandezm@bankia.com

Mariano Utrilla Cortijo
mutrilla@bankia.com

Irene Rivas García
irivas@bankia.com

Belén Porras Povedano
bporras@bankia.com

María Campos Lages
mcamposla@bankia.com

María José Cabeza Calderón
jcabeza@bankia.com

 

Digital Communication

Ana Bernad Colás
DIRECTOR OF DIGITAL COMMUNICATION
abernad@bankia.com

Leticia Lucio Álvarez
llucio@bankia.com

María Navarro Caballero
mnavarro@bankia.com

   

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