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José Ignacio Goirigolzarri, president of Bankia, during his speech at the 5th National Congress of Directors of APD in Barcelona

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In the 5th National Congress of Directors of APD in Barcelona

Goirigolzarri: “We have to listen to what society is demanding of us”

The president of Bankia has indicated that the "most important challenge" facing banks is the reputational one. And that to this day, the sector has not managed to recover "that social recognition so necessary for any company".

Communication Bankia

By  Communication Bankia

Publish on 
22 November 2018 - 10:15

  • Bankia’s Chairman defends the need to “be concerned about and take care” of the financial sector’s reputation because it is “key to the future of society”
  • He stresses that technology is “one of the main strategic challenges facing the sector” and “a weapon that should allow us to improve the service to our customers”

In Barcelona, Bankia’s Chairman, José Ignacio Goirigolzarri, defended the need “to worry and take care of” the financial sector’s reputation by “listening to what society is demanding of us” because, he acknowledged, “when you listen to society, it is clearly very disappointed with the way that the financial system has operated during the crisis”.

Goirigolzarri participated in the 5th National Congress of the Association for Management Progress (APD), held in Barcelona yesterday and today under the slogan ‘The human company. If you can imagine the technology, it’s because it’s close ... But what are the consequences?’, in which he gave a presentation entitled ‘The challenges for the bank of the future’.

The Bank’s Chairman warned that “the biggest challenge” facing the bank concerns its reputation. In this regard, he admitted that the financial crisis has had “a very significant impact on the sector’s reputation” and, to date, has failed to recover “the social recognition that is so necessary for any company”.

The economic crisis has had a very important impact on the reputation of the sector and, to date, has not managed to recover that social recognition so necessary for any Company.

José Ignacio Goirigolzarri
Bankia’s Chairman

Thus, he stated that “maintaining an ongoing suspicion of the financial system will have negative repercussions in both the medium- and long-term for society as a whole”.

Goirigolzarri explained that the sector “must be profitable and transparent”, as a situation in which profitability is below the capital costs that investors require “is not sustainable over time”, because it will be undercapitalized and unable to finance its economy, slowing down the development of the country.

However, he emphasised that the progress in corporate governance practices is “unquestionable”, although he admitted that “we may continue making mistakes, because we’re fallible”.

“While we develop the above, we must explain to society what our role is”, he pointed out, later remarking that “we must demonstrate that a solid financial system is essential for ensuring a sustainable growth of the Spanish economy, which is, in turn, the means to ensuring a better standard of living for citizens and the necessary condition for tackling unemployment”.

Bankia’s Chairman stressed that “a society shouldn’t think that banks mustn’t make money” and therefore “it’s important to explain that the Spanish financial system compares very favourably in terms of quality of service with those of the other European and the United States systems”.

“Spanish banking has a very competitive offer in terms of price and services”

“Furthermore, the high level of competition existing in the sector has led to a very competitive offer, not only in terms of service, but also in terms of prices”, he highlighted during the 5th National Congress of Directors of APD. Thus, he stated, “the financing costs of Spanish SMEs, if adjusted according to the risk premiums of the different countries, are among the lowest in Europe”.

And, in the case of mortgages, “the rates, analysed by looking at the actual cost that the customer pays, have been well below those paid by the Germans, French, Italians or British in the last ten years," said Goirigolzarri, who defended that the mortgage system has been “very positive for Spanish society” and has allowed 80% of the population access to home ownership, much higher than the other countries around us.

Digital ethics

Goirigolzarri also acknowledged that the emergence of new technologies and changing habits of customers in the financial sector, as a result of its increasing digitization, is “one of the main strategic challenges” facing the bank.

“Investing in customer knowledge is the way to make our managers’ contacts efficient”, and these investments “have allowed Bankia to offer 55% of our customers a personalized management service via various channels,” he said.

“Technology is a weapon that should allow us to improve the service to our customers and, moreover, to do so efficiently” and “greater competition is very good because those who will most benefit are the customers,” he said.

In this regard, he said that he sees the entry of new competitors into the sector more as “an opportunity than as a threat”, but for this to be so, there must be “one regulation for all the players in the market.”

During the course of his speech, he appeared convinced that innovation combined with technology will give the bank an opportunity to develop “a much more efficient model, combined with an excellent service.”

And banks must strive to be “inclusive, transparent and accountable” in this process of implementing new technologies, because “customers also require that the financial institutions guarantee their right to privacy and the security of their data personal”, said Goirigolzarri, who explained that “this is what we defend from Bankia: digital ethics”.

“Neither people nor companies will use a technology in which they cannot trust”, he said, concluding that, in this process, the successful entities will be those that “provide a high quality response in the virtual relationships with their customers, promoting a digital ethic that protects data privacy, whilst at the same time accommodating the traditional distribution network, so that it is not a disadvantage, but rather a complement to the multi-channel means of contact and a source of competitive advantages”.


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In a competitive process with more than 20 offers

Bankia sells an office on Serrano street for 59 million euros

The office is in an excellent location in the heart of the Salamanca district, a few meters from the Paseo de la Castellana.

Communication Bankia

By  Communication Bankia

Publish on 
06 May 2019 - 14:45

  • The operation has been closed with a price of €100,000/sqm, which represents the highest land-to-floor price achieved by a commercial property in Spain.
  • The bank, through its real estate partner Haya Real Estate, has followed a competitive process that lasted two months and in which it contacted major national and international funds and investors.
  • It has an area of 908 square meters and is divided into three floors. Its greatest appeal is the low supply in the área

Bankia, through its real estate partner, Haya Real Estate, has completed the sale of an office on Serrano street in Madrid for over 59 million euros.

The operation has been closed with a price of €100,000/sqm, the highest land-to-floor (in commercial space, not accounting for the basement) price achieved by a commercial property in Spain. The store, which currently houses a Bankia branch on the city's Golden Mile, has been sold to Prada, the Italian fashion group.

This asset is in an excellent location in the heart of the Salamanca district, a few meters from the Paseo de la Castellana and surrounded by the most exclusive shops in the city.

It has an area of 908 square meters, divided into three floors. Its main appeal is the lack of supply in the area and its facade of more than 15 meters to Serrano street, 7 metres high.

With the aim of maximising the price, the operation has followed a competitive process that has been developed over a period of two months and in which the main domestic and international funds and investors of the retail industry have taken part.

The sale process ended with a total of 20 offers, showing the interest of investors in prime locations.

Haya Real Estate

Haya is one of the leading Spanish companies in the management of financial and real estate assets, and the largest independent non-banking company in the management of developer credit and foreclosed real estate assets (RED and REO, respectively) in Spain. It manages assets representing its institutional financial customers for an amount of approximately 40 billion euros (data at 31 December 2018).

Haya's main range of services covers the entire value chain of loans and real estate assets. For REDs, these services include advising and underwriting of loans and guarantees, management and recovery of loans and conversion of developer loans into foreclosed real estate assets. For REOs, the services include acceptance, recovery and management of foreclosed real estate assets, as well as their sale or lease. Haya's integrated supply of real estate solutions also includes portfolio advising (selection, valuation and trading), advice on land development, management of leases, real estate advice, brokerage and securitisation.

Its main customers include Bankia, BBVA, Grupo Cajamar, ING, Liberbank and Sareb. Haya has 900 professionals with a sales network that works with more than 2,500 real estate intermediaries. The company has invested around 38 million euros in state-of-the-art technology, data analysis and programs aimed at streamlining processes.


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Six schools in Granada join forces to promote training with Dualiza Bankia

The project seeks to bring teachers closer to the training needs of the business world and improve the training and employability of students.

Communication Bankia

By  Communication Bankia

Publish on 
09 May 2019 - 15:00

  • The project was selected in the second edition of the Dualiza Call
  • Up to 60 teachers could improve their training thanks to the initiative

Dualiza Bankia -the brand through which the Bankia Foundation for Dual Training channels all its activities to promote vocational training and its dual modality-, the national association of schools FPEmpresa, the Regional Government of Andalucía and the Chamber of Commerce of Granada participated in the presentation of the Forma Profes project, selected in the Second Dualiza Call. The event took place at Bankia's headquarters in Granada.

Forma Profes is a project launched by six schools in the province of Granada (IES Cartuja, Atlántica CIDEP, CE Ave María San Cristóbal, CPIFP Aynadamar, IES Acci and IES La Zafra) to improve the training of their teachers by bringing them closer to the business world.

The schools select companies that develop pioneering and innovative techniques, where teachers are referred to for a short period of time in order to learn and teach them to their students. Specifically, the sponsors of the initiative trust that up to 60 teachers will benefit from it.

The head of external relations and communication at Bankia for Andalucía, José Antonio González Morales, underlined how this initiative is part of "Bankia's commitment to boosting education and to the Granada region, pillars of this project". González Morales recalled that "Dualiza Bankia has already started several projects in Granada: foreign trade courses, digital skills courses, vocational training projects for the IES Cartuja and IES La Zafra high schools... All with the aim of improving student training and employability, which is the goal of the Forma Profes project".

For his part, Antonio Jesús Castillo García, territorial delegate for Education, Sports, Equality and Social Policies, highlighted the relevance of "the network created by the IES Cartuja high school, whose managers have been able to unite public education entities and private entities in a single project, as well as business entities, all of which are also located in various parts of the province. It is a model to be followed for future projects. Education cannot remain behind in the creation of networks, beyond its own classrooms". Castillo García also congratulated the creators of the project for "starting something that, without a doubt, will be beneficial for our students and, ultimately, for the business fabric".

One of the representatives of FPEmpresa, teacher Javier Serrano Castilla, of IES La Zafra, highlighted how "the importance of this project is that it will allow people to talk about vocational training in Grenada, about the involvement of centres and companies, and above all, about the idea of updating the latest techniques to take them to the classroom and to provide more professional training to our students".

Dualiza Bankia, Bankia’s dual training initiative

Dualiza Bankia is the brand through which the Bankia Foundation for Dual Training carries out all of its promotion and prestige activities regarding vocational training and dual vocational training, keeping in mind that it improves the employability of students and the competitiveness of companies. And it represents the commitment acquired by Bankia to the promotion of education as a way to improve society, combat inequality and promote greater social cohesion.


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Bankia's Director of Corporate Social Responsibility (CSR), David Menéndez, during te event on the Day of Families.

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Bankia reinforces its "internal and external commitment" to the SDGs on the Day of Families

Bankia's Director of Corporate Social Responsibility (CSR), David Menéndez, has participated in the round table Families and Climate Action organized in the Congress of Deputies by The Family Watch.

Communication Bankia

By  Communication Bankia

Publish on 
14 May 2019 - 17:00

  • Bankia offers customers a series of socially responsible financial products
  • The financial institution has allocated 100 million euros to social and environmental projects in the last six years

Bankia's Director of Corporate Social Responsibility (CSR), David Menéndez, underlined "Bankia's commitment, both internally and externally, to the Sustainable Development Goals (SDGs)" on the International Day of Families because "a responsible behaviour can be the stepping stone for change".

Menéndez said this at the round table 'Families and Climate Action’ held by the Family Watch in Congress, in which representatives of the Home Renaissance Foundation, Car2go and Bridlife also participated.

Bankia's CSR director has highlighted the need to fight against climate change and the fact that the bank helps to provide families with products that contribute to this goal, such as credits for the financing of hybrid cars, to renovate their home for better energy efficiency and "socially responsible" investment funds.

Likewise, Menéndez has ensured that Bankia has a firm commitment to promoting financial education in a "very relevant" issue such as the fight against climate change and, in this regard, has pointed to Bankia’s commitment to the 2030 Agenda.

Bankia makes a priority contribution to advancing nine of the 17 SDGs, including decent working conditions and economic growth, industry, innovation and infrastructure; affordable, clean energy; gender equality; quality education and the fight against climate change.

In addition, Menéndez stressed that Bankia has allocated 100 million euros to social and environmental projects in the last six years, benefiting more than 4,200 associations and 2.4 million people.


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Committed to innovative payment solutions for companies

Bankia launches Waiap to lead digital payments in stores in Spain

Among the new functionalities that will be available to businesses that use this application, are the graphics on sales evolution or know what means of payment are the most used by customers.

Communication Bankia

By  Communication Bankia

Publish on 
07 May 2019 - 11:00

  • Waiap is a PSP ("payment service provider") aimed at businesses of any size, which focuses on achieving the best user experience ("frictionless payment") and helps them to sell more
  • It has become the payment platform for e-commerce with the highest number of payment methods in the national market
  • For the development of this platform, Bankia has reached a strategic agreement with Sipay, a leading technology company with over twenty-five years of experience developing payment solutions

Bankia, in collaboration with Sipay, has developed Waiap, its new payment platform, targeted at digital businesses of any size and aimed at improving user experience and helping businesses to sell more.

Waiap is a Payment Service Provider (PSP), fully compliant with the PSD2 regulation, which will allow businesses to offer their customers all means of payment available in the market in a simple and integrated manner.

Moreover, this new platform will integrate new means of payment and formats as they are released, such as e-wallets or social media, among others, maintaining the goal of creating commerce solutions and adapting to the trends and payment habits of consumers.

Waiap is aimed at optimising invisible payment or frictionless payment in stores, in order to improve customer experience. It also has other tools such as simplified payment formats and fraud management.

One of the new features offered by Waiap is a new management tool that displays business information in a simple manner, including graphics on the evolution of sales, returns and the payment methods used. It can also be used to manage collections in a simple and unified manner.

As a result, it is possible to see the favourite payment method of customers, percentage of sales corresponding to on-line sales or income within a date range.

According to Bankia's Digital Banking director, Félix Uriarte, "with Waiap we are taking a very important step in our digital transformation process of the services we provide to customers, just as they want from us".

For his part, the CEO and founder of Sipay, José Luis Nevado, said that "the strategic agreement carried out with Bankia allows us to make our technology available to new solutions and services whose main focus is to improve the user experience and bet on the invisibility of the payment process, fundamental pillars in our vision of the future of this industry".

With this new service with high added value for the customer, Bankia reinforces its strategy of becoming a leader in payment methods. Thus, Bankia's market share in POS terminal turnover was 12.3% at the end of 2018, while turnover increased by 15.2% last year.

For more information.


A leading technology company specialising in the development of innovative and secure payment solutions based on the experience of both end consumers and retailers, with more than 25 years of experience in payment methods.


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Press Relationship

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