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  3. Aspiration and values

Aspiration and values

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At Bankia we work from the principles of being society’s bank of choice

ASPIRATION AND VALUES

Bankia’s values determine the business strategy, the management model and the work philosophy in relation to the interest groups: customers, shareholders, employees, suppliers and society in general.

Based on the following values, the bank’s professionals work to achieve the strategic objectives, whose aspiration leads to becoming society’s bank of choice.

The values that underpin the bank’s culture are the following:

Somos íntegros

WE ARE HONEST

  • We behave honestly and decently at all times, both in our external dealings with customers and institutions and in our internal relationships with other people in Bankia, in accordance with the principles set out in our ethics code.
Somos cercanos

WE ARE CLOSE

  • We are constantly alert and attentive to the needs of customers and of Bankia’s people and communicate with them proactively and plainly, listening, exchanging information and building relationships of mutual trust.
Somos profesionales

WE ARE PROFESSIONAL

  • We apply the bank’s guidelines and standards in all our dealings with external and internal customers, with total transparency, giving priority to their interests and those of the institution above any personal interest.
Somos apasionados

WE ARE PASSIONATE

  • We firmly and resolutely meet all our commitments to customers and the institution, making whatever efforts may be needed to do so.
Somos valientes

WE ARE BRAVE

  • We accept challenges and take action, undertaking ambitious and transformational new projects that will enable us to grow as people and as an institution, so as to always serve customers’ interests and needs in the best way possible.
Lo hacemos posible

WE MAKE IT POSSIBLE

  • In our work we are oriented to achieving the goals and targets set for us, seeking maximum agility and effectiveness.

Based on the aspiration and values, Bankia creates the business strategy, the management model and determines the internal and external working philosophies

Bankia Aspìraciones y Valores

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