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Culture and values

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Aspiración y valores Bankia

Our aspiration: we work from principles of being society’s bank of choice

At Bankia, we aspire to be the bank preferred by society, and that can only be achieved with a solid corporate culture based on well-defined values that represent its essence and enable it to promote appropriate practices to fulfil its objectives.

Professionalism, integrity, commitment, approachability and an orientation towards results are the basis of Bankia's values:


Somos íntegros
  • We behave honestly and decently at all times, both in our external dealings with customers and institutions and in our internal relationships with other people in Bankia, in accordance with the principles set out in our ethics code.
Somos cercanos
  • We are constantly alert and attentive to the needs of customers and of Bankia’s people and communicate with them proactively and plainly, listening, exchanging information and building relationships of mutual trust.
Somos profesionales
  • We apply the bank’s guidelines and standards in all our dealings with external and internal customers, with total transparency, giving priority to their interests and those of the institution above any personal interest.
Somos apasionados
  • We firmly and resolutely meet all our commitments to customers and the institution, making whatever efforts may be needed to do so.
Somos valientes
  • We accept challenges and take action, undertaking ambitious and transformational new projects that will enable us to grow as people and as an institution, so as to always serve customers’ interests and needs in the best way possible.
Lo hacemos posible
  • In our work we are oriented to achieving the goals and targets set for us, seeking maximum agility and effectiveness.

Bankia takes these values into account in its policies, which makes it possible to integrate them into our way of working and daily activity. As a result, they determine our business strategy, management model and working philosophy in relation to our stakeholders: customers, shareholders, employees, suppliers and society as a whole.


For Bankia, the requirement of ethical standards of behaviour and corporate integrity is indispensable for preserving trust and respect in the bank.

Accordingly, there is a Code of Ethics and Conduct that regulates the admissible and prohibited actions by the bank and establishes the ethical principles and general rules that should guide the Group and its employees in their relationships with each other and with customers, partners, suppliers and all persons or entities with whom they come into contact. Compliance with this code is mandatory for and applicable to all the bank’s employees and administrators, who are the people who make the institution's way of being and doing things. The sum of their individual behaviours makes the commitment to customers and society possible.

People, bankia's greatest asset

Bankia considers people to be among its greatest assets, which is why it is committed to promoting their personal and professional development in an attractive, safe and healthy environment and to fostering a collaborative and efficient work environment that combines the professionalism and commitment needed in the teams.

The Group promotes equal opportunities in access to work and in professional advancement, avoiding at all times situations of discrimination or inequality based on origin, gender, race, social status, sexual orientation, marital status, religion, union membership or any other personal or social circumstance.

For this reason, their recruitment and promotion processes are based on professional merit and objective assessment, inspired by clear and understandable criteria.

The entity also promotes a work environment compatible with personal development, so that its professionals can balance work commitments with family responsibilities and personal needs in the best possible way.

Bankia assumes, as a fundamental value of its actions, respect for individuals and their dignity, and it fully adheres to the Universal Declaration of Human Rights adopted by the United Nations in 1948 and the instruments flowing therefrom, particularly the International Covenant on Civil and Political Rights of 1966, the International Covenant on Economic, Social and Cultural Rights of 1966, and the Convention for the Protection of Human Rights and Fundamental Freedoms of 1950. It also accepts and respects the ILO’s Tripartite declaration of principles concerning multinational enterprises and social policy, as well as the principle of union representation of its professionals.

An exciting project

‘We have to be able to create an exciting project that is worth fighting and working for and committing to’. This statement by José Ignacio Goirigolzarri, when he assumed the presidency of the entity in May 2012, planted the seed of Bankia's current corporate culture, an institution committed to transparency, professionalism, rigour and meritocracy.

This way of doing things was embraced by the bank's employees, who in the following years took the initiative and worked to recover the social recognition of the Bankia brand.

In 2019, and after thorough analysis, Bankia started a new phase to adapt to the challenges of the future. This new momentum towards the bank's cultural and digital transformation has resulted in a simplification of the fundamental elements of its culture to make them easier to internalise and share by all its employees.

Thus, the previous Mission and Vision were transformed into an ambition: ‘We work from principles of being society’s bank of choice'.

It was also the moment to reformulate and enhance the values to bring them into line with who Bankia professionals are as people and how they relate to the bank’s stakeholders.

This was accompanied by a change in the bank’s organisational structure in which the Corporate Personnel Directorate became the Deputy General Directorate of People and Culture. Within it, two new directorates were created: the Agile and New Forms Division and the Strategy and Cultural Transformation Directorate.

The ultimate goal of this restructuring is to drive the bank’s cultural transformation and to facilitate a much more agile and customer-centric organisation, as well as to promote the search for talent in a meritocratic manner and increase the ambition and autonomy levels of the teams.

Recognising past mistakes and adopting and applying corporate values has enabled Bankia to evolve and become what it is today: an financial institution with a committed team that works every day to increase customer satisfaction while always maintaining ethical behaviour.

Aspiración y valores

We have to be able to create an exciting project that is worth fighting and working for and committing.

José Ignacio Goirigolzarri
Bankia's chairman

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