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  3. Mission, vision and values

Mission, vision and values

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Bankia’s vision, mission and values are the main axes of its culture, and determine its working philosophy and its way of relating to its environment



  • To provide an efficient, high quality service to our customers.
  • To reward our shareholders competitively.
  • To make a positive contribution to the public finances.
  • To provide our employees with opportunities for professional development.
  • To contribute to improving the market’s assessment and perception of the financial system.


  • We take a principle-based approach in order to provide you with the best banking service.


  • Professionalism. We contribute knowledge, experience and rigour. We know our business well, we have good judgment and we are capable of meeting challenges swiftly and independently, showing confidence in our project. We live up to our responsibilities.
  • Integrity. Proud of our behaviour. Our actions are based on mutual respect and transparency; we go beyond merely following the rules. We are consistent in what we say and do.
  • Commitment. With our heart in Bankia. We are emotionally invested in our project; we identify with it and are fully involved. We are demanding of ourselves, we are not content with “good enough”, we aim for more than a job well done.
  • Closeness. We build environments of trust. We maintain a sincere, ongoing dialogue with our stakeholders, so as to get to know them and be able to anticipate their needs. We are a close, accessible company.
  • Focus on Achievement. We insist on achieving goals. We set ourselves ambitious goals, focused on creating sustainable economic value for all stakeholders. We turn ideas into results.

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